Redesign of App store

ROLE:  UX/UI designer

TOOLS:  Photoshop, Illustrator, Sketch, After effect
Marvel, Hi-fi and lo-fi prototypes, rapid research

iphone-appstore.png

Most users use App Store more or less to get access to an ocean of apps. The team and I wanted to highlight the problem areas. So we started to do some research about the app and asked a group of users to participate in our very first user test. The research gave us information about how ridiculously far the search field is placed once the user has tapped it. So, we simplified the navbar by adding just one option - the search field. We did a lot of iteration and rapid prototypes in order to create a customized experience for the user. Lastly, there are two additional options which will make the usage of App Store even easier. There is a History page and a Bookmark to save and add favorite categories that the user often visit. 

 
 
  • Documentation of our user journey with pains and highlights during a journey throughout the App Store application.

  • Images from a workshop we were preparing to have for our users.

  • The pinky boundary. The size and shape of the thumb zone shifts when the phone’s dimensions require support from the little finger.

  • User flow to get a good overview of what needed to be done and what could happen where.


Prototype-interaction.gif

A wireframe/lo-fi prototype in a our early stage.

 
 
  The navigation offers only one option for the user - the search button.

The navigation offers only one option for the user - the search button.

 
  The force touch for a quick overview of the app.

The force touch for a quick overview of the app.

 
  By dragging down the menu, you will find two options - History and Bookmarks. You will now never get lost in the world of apps.

By dragging down the menu, you will find two options - History and Bookmarks. You will now never get lost in the world of apps.