URBAN

MODULE: Business model design

ROLE:  Lead designer

TOOLS:  Photoshop, Illustrator, After Effects, Creative research, Business model canvas

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The Brief
We had 72 hours to come up with new ideas for Volvo Cars Future services. Ideas that could help the brand of Volvo to build relations and reach a wider audience through their vehicles.

The problem
How might Volvo positively challenge the sharing service/economy business models that are rapidly evolving?

Solution
We believe that everyone deserves access to a car whenever they need it - and we want to enable that access. When you purchasing a car today, you have to deal with the cost of purchasing, insurance, maintenance, emissions or having to make a long term commitment. Down below you will follow a process with documentations and finally a glimpse from the fictive application called URBAN

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prototype

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  1. Person A can share its car by renting it out to person B.
  2. Person B - in this case, Mia wants to rent a car where she can easily book.
  3. Booking confirmed.
 
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