MODULE: Business model design
ROLE: Lead designer
TOOLS: Photoshop, Illustrator, After Effects, Creative research, Business model canvas
We had 72 hours to come up with new ideas for Volvo Cars Future services. Ideas that could help the brand of Volvo to build relations and reach a wider audience through their vehicles.
How might Volvo positively challenge the sharing service/economy business models that are rapidly evolving?
We believe that everyone deserves access to a car whenever they need it - and we want to enable that access. When you purchasing a car today, you have to deal with the cost of purchasing, insurance, maintenance, emissions or having to make a long term commitment. Down below you will follow a process with documentations and finally a glimpse from the fictive application called URBAN.
- Person A can share its car by renting it out to person B.
- Person B - in this case, Mia wants to rent a car where she can easily book.
- Booking confirmed.